HOTWIRE:
CAR-tels & CAR-bolics

August 12th, 1999

UK Media Eyes Wide Shut To The Power Of The Sun

Sir/Madam,
The award-winning German TV channel 3SAT * - a sort of technologically and environmentally free-spirited version of the BBC - was I believe alone in using the solar eclipse to focus attention on the failure of most industrialised nations to harness and harvest the indeed "awesome" power of the sun.
In just 1 hour enough solar energy hits the Earth to meet the planet's needs for a year. The few hundred people worldwide who currently use domestic solar panel systems to power both house AND electric car have to somehow cope with a 2 minute power cut...every 80 years or so.
German TV generally beats the BBC hands-down with its regular 'brained up' and 'brave'd up' Alternative Energy and ZEV reports. Recently, for example, both CNBC Europe and Germany's NTV reported Chancellor Schroeder's opening address at Aachen's ZEV Expo in which he paraphrased Henry Ford's well-worn dictum:
"In the future, carmakers will need to be able to say to customers, "You can have any type of car as long as it's GREEN" ".
The Chancellor was then shown driving off in a large saloon-sized fuel-cell car (BMW? - in any event not the familiar NECAR4 compact). Alun Lewis, automotive and business correspondent for CNBC reported that "this time there is a sense that we really are on the verge of a green revolution." As usual the BBC and the UK's other domestic channels completely ignored the event.
Most Scandinavian countries and Germany too, largely under pressure from the Greens, are getting serious about solar power while here in the UK, businessmen, politicians - and the media too - stubbornly refuse to give to renewable energy(solar power/wind power/biomass), the seemingly all-important status of "SEXY" issue.
Let's please take the blinkers off and open our eyes to the REAL power of the sun - a sustained kind of "solar hype" together with open-eyed business innovation is urgently needed.

( * footnote: 3SAT - pronounced "Drry-zat" and broadcast uncoded via ASTRA satellite. Especially recommended is their excellent daily science and technology programme, "NANO"...brained-up content, great programme archive).

 
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