August 12th, 1999
UK Media Eyes Wide Shut To The Power Of The Sun
Sir/Madam,
The award-winning German TV channel 3SAT *
- a sort of technologically and environmentally
free-spirited version
of the BBC - was I believe alone in using the solar
eclipse to focus attention on
the failure of most industrialised nations to
harness and harvest the
indeed "awesome" power of the sun.
In just 1
hour enough solar energy hits the Earth to meet the
planet's needs for a
year. The few hundred people worldwide who currently
use domestic solar
panel systems to power both house AND electric car
have to somehow cope with a 2 minute power cut...every 80 years or so.
German TV generally beats the BBC hands-down with its regular 'brained up' and 'brave'd up' Alternative Energy and ZEV reports. Recently, for example, both CNBC Europe and Germany's NTV reported Chancellor Schroeder's opening address at Aachen's ZEV Expo in which he paraphrased Henry Ford's well-worn dictum:
"In the future,
carmakers will need to be able to say to customers, "You can have any type of car as long as it's GREEN" ".
The Chancellor was then shown
driving off in a large saloon-sized fuel-cell car (BMW? - in any event not the familiar NECAR4 compact). Alun Lewis, automotive and business correspondent for
CNBC reported that "this time there is a sense that we really are on the verge of a green revolution." As usual the BBC and the UK's other domestic channels completely ignored the event.
Most Scandinavian countries and Germany too,
largely under pressure
from the Greens, are getting serious about solar
power while here in the UK,
businessmen, politicians - and the media too -
stubbornly refuse to give to renewable energy(solar power/wind power/biomass), the seemingly
all-important status of
"SEXY" issue.
Let's please take the blinkers off and
open our eyes to
the REAL power of the sun - a sustained kind of
"solar hype" together
with open-eyed business innovation is urgently
needed.
( * footnote: 3SAT - pronounced "Drry-zat" and broadcast uncoded via ASTRA satellite. Especially recommended is their excellent daily science and technology programme, "NANO"...brained-up content, great programme archive).